Branding and reputation are everything in the business world. Businesses work very hard to make sure their brand is perceived by their customers in a certain way. When a business comes in at #3 on SERP, with competitors coming in at the #1 and #2 spots, then adjustments must be made to correct such branding problems. When this happens, it is time for a serious investigation into what is causing these results to determine what needs to be done to solve the branding issues. 1. Understanding Client’s Requirement Our client not only wanted to rank at #1 on the query […]
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