As SEOs, we all generate ranking reports for our keywords on a regular basis. Maybe weekly or monthly, but we all do it at some point. With so many changes in the last few years (or months, even!) do you really think ranking reports are the only metric to track SEO efforts? I don’t think so, because: Now SEOs have to use lots of keywords variation while doing link acquisition, because exact match anchor keywords can be dangerous. Google moved entirely to secure search and stopped providing keywords data in all Analytics tools Hummingbird update has changed the way it serves results. Now Google […]
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